I’ve spent a lot my time this Spring between Covid/business anxiety and self discovery. I learned what my WHY is and how to move forward as an entrepreneur. One of the most important things I’ve learned recently was how to articulate who I am and what I want to do. Yes, I’m a full time graphic designer for small business, occasional artist, maker, runner, gardener, a full on sci-fi nerd and an all-the-time dog lover. And I can tell you about my education or the experiences that have brought me to this point but what I really want you to know is that my goal is to empower your small business.
I have a WHY
I recently discovered my WHY and it makes so much sense that I wanted to share it with you.
My WHY is to empower people so that they can see opportunity.
I am an optimist. I ask the question “why” a lot but I ask the question “why not” even more. I challenge the status quo and push the envelope not only in my own business but the sky’s the limit for my clients as well.
During my career, the times that I have felt the best about what I was doing was when I was empowering someone else. In places that I’ve worked, I was often one of the youngest people in the office and sometimes the most technically savvy. I’d often get a phone call or email that started with “… hey Amy, I tried to do… and I can’t figure it out- can you help?” and I would go visit that person and show them how to get past their problem. I never just did it for them silently, I showed them what I was doing each step of the way. We solved the problem together and in the end they solved their problem and knew how to do a new thing.
I have knowledge to share
I am part of the first generation in my family to go to University. My maternal grandfather was a truck driver and my maternal grandmother worked in factories, first for pop and then for clothing. My Dad worked at Michelin and my Mom was a nurse (she was part of the last class that went through our local hospital to be trained). I am definitely the most tech savvy in my family and most family visits have an “IT portion” where I am asked to fix something or to ‘stop my phone from doing that’. I recognize that I have knowledge that they don’t and I am happy to help. When you meet me, you’ll notice that I am very generous with my time. I love to solve problems and am happiest when I am empowering others.
I am not sure where my drive to help and share comes from but my life long attitude has always been to empower people. Many times during school, work and even in entrepreneur classes, any time I found out about something new, my first instinct is to share it with everyone around me. I am frequently playing match maker in my head, pairing information I know to people who could use it to solve their problems.
Some people hold back bits of key information in hopes that their clients will come back because they need them. My MO is to give you as much information as I can and empower you in your own business. I want my clients to come back to me because they like my artistic style, have a time crunch or want more of my knowledge, not because they feel stuck or on the hook.
I want you to succeed
When I take on a new small business client, it is because I see a way I can not only help their business now but that there are opportunities for them to look better and maybe even save some time. I want you to have a great brand, I want you to save time by using technology effectively, I want you to grow and succeed. I am in your corner. I know you can do it.