Is your branding working?
Get advice from a branding professional with 20+ years experience. Find out how you can improve your visual branding -and influence sales- with a brand audit.
Example of an Enterprise Brand Audit
“There’s something not quite right with my brand but I can’t put my finger on it”
I'm Amy & I'm here to help
I’m a freelance graphic designer with 20 years experience working with all sized businesses, governments, and non-profits. I’m also a business owner myself and I understand how difficult it can be to make decisions and the daily pressures entrepreneurs face.
I know how the elements of colour/font/shape/style attract customers and impress peers. I can take a look at your logo, social media, and website to see how well your visual branding is working for you.
“Wow, I didn’t even think of that!”- My clients
I help bring you up to the next level after you’ve been in business a while, niched down, or learned more about your target audience.
I tell you like it is. I care about your business and am not afraid to tell you what’s not working.
“ Amy provided straightforward, actionable feedback through the audit process”
3x sales year over year after an audit + rebrand
Bubbles & Balms logo is better aligned with their target audience and has resulted in more sales
Slide to see Bubbles & Balms new branding targeted at adults with sensitive skin
Bubbles & Balms is a high quality personal care product producer from New Brunswick, Canada. They completed a brand audit and found out that they really weren’t reaching their target audience with their visual branding. Once we were able to articulate exact what wasn’t working, we went ahead with a rebrand. After the small business brand transformation, they attended a trade show and tripled their sales! They now spend more time on consumer interest and identifying the right products for the right person.
“Amy was extremely instrumental in propelling our brand forward in a highly competitive market.”
Professional Brand Audits
Small Business
60 min Brand Audit
$
299
99
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A 2 page report takeaway
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1:1 Q&A with branding professional
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Color & Font Assessment
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Vibe Check: Shape & Style Assessment
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Brand Usability Review
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Color Accessibility Check
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Logo Composition Analysis
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One-Page Easy Reference Brand Guide
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Recommendations Summary
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14 Day Follow up
Popular
Enterprise
90 min Brand Audit
$
2999
99
-
A 12+ page report takeaway
-
1:1 Q&A with branding professional
-
Color & Font Assessment
-
Vibe Check: Shape & Style Assessment
-
Brand Usability Review
-
Color Accessibility Check
-
Logo Composition Analysis
-
One-Page Easy Reference Brand Guide
-
Recommendations Summary
-
14 Day Follow up
FAQs
When you book your Brand Audit, you pick the date & time and fill out a short intake form for me to review. I have a look at your logo, website, & social media before our meeting. During our meeting we chat 1:1 about your company and visual branding.
During a small business Brand Audit, we go through a 2 page report that outlines my findings and I answer your burning branding questions in 60 mins. I give you your 2 page report to take with you.
During an enterprise Brand Audit, we have 90mins to chat 1:1 and go through a 12+ page report all about your company, each of your visual brand elements, usability, and accessibility. I give you your report and a 1 page brand guide to take with you.
If you want a quick 60min litmus test-is my brand working or not- choose a small business brand audit.
If you want someone to dive deep into your brand looking at every color and font choice across all your channels, if you need to be prepped for multiple product launches, or if you need to know that your brand meets accessibility standards- choose an enterprise brand audit.
A brand is more than just a logo. It’s an umbrella! It’s really every piece of content you produce from your business cards to a trade show banner, even your invoices. It should really speak to your target audience and be easy for you to use.
It has been said that potential customers need to have 7-12 interactions or touch points with a company before they buy. Unless each one of those interactions is consistent (same name/font/colour/icons), they don’t count towards the 7-12. Not being consistent can cause confusion and drive your customers away. The best approach is to be consistent so your customers recognize you every time. People buy from brands they trust. The best way to earn trust (and sales!) is consistency.
For small business Brand Audits, our time is limited to the 60min meeting. If you decide you want to rebrand after reviewing the report, please contact me to set up a discovery call.
For enterprise Brand Audits, I’ll get in touch for a check in 14 days after our call. If you decide you want to rebrand after reviewing the report, please contact me to set up a discovery call.