Branding
Some people think that having a “brand” is only for large companies. All businesses, no matter the size, have the same problem- they need to communicate. Some people may also think “well, my son/niece/neighbour made a logo for me and that’s all I need”. Not true. Your company needs a solid brand to be recognized in your industry, to establish credibility and to spark a connection between your business and your potential customers.
The key to more customers is consistency
Think of your brand as an umbrella. All of the visual cues, such as shapes, symbols, number, and words and all of the things you see, hear and feel about your brand is under this umbrella. You need to be ready to apply your company logo, colours and fonts in multiple situations quickly and easily.
Free branding guide for small business
- Understand colour and build trust
- Figure out fonts and feelings
- Establish your company in your community
- Get tips and tricks from a professional designer
Perfect + Pretty
Avoid costly mistakes and embarrassment due to spelling errors, inexperience or rushed design.
Full files
Have every version of your logo ready for any brand opportunity that comes your way.
Honest advice
Get honest advice from an advisor who tells it like it is and cares about your business.
I need some help
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Conversion of your existing logo into required formats for all opportunities
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Easy reference branding kit with your colour and font information
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1 hour 1:1 time with Amy
($299 value!) -
Favicon for your website
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Optional "Your Story" video add on
I just need a logo
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Delivery of your logo in all required formats for all opportunities
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Easy reference branding kit with your colour and font information
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Reusable thank you card built in Canva (free account required)
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1 seat in Canva Level 1 ($149 value!)
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Optional "Your Story" video add on
I need everything!
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All the things from the logo package ($999 value) Logo + Kit + Canva Card & Training
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WordPress website (up to 6 pages)
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1 hour 1:1 time with Amy
($299 value) -
Set up on 2 social media platforms
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Optional "Your Story" video add on
Frequently Asked Questions
Get started by choosing a small business package based on your needs. After purchase, I’ll be in touch quickly with our seamless discovery process in your very own customer portal.
We work together in a series of meeting to take your business to the next level. I’ll create all of the pieces you need and I’ll make sure you understand everything.
I’m only happy when you are happy. After delivery, you are happy and confident. Your brand is working for you and you are in control. You are meeting your digital demands and gaining new customers.
Covid-19 has affected all sorts of businesses in many different industries. As health restrictions stick around, more consumers are going to look online for information about your business. You want to make sure that you author what information they find. The “I need everything” package above includes everything you need to have a solid online presence and attract more customers.
A brand is more than just a logo. It’s really every piece of content you produce from your business cards to a trade show banner, even your invoices. Any time anyone sees your company name, they should see the same colours/fonts/icons and feel the same feelings about you. I am able to anticipate every situation you may use your logo in and give you appropriate files so that you are ready no matter what comes your way.
It has been said that potential customers need to have 7-12 interactions or touch points with a company before they buy. Unless each one of those interactions is consistent (same name/font/colour/icons), they don’t count towards the 7-12. Not being consistent can cause confusion and drive your customers away. The best approach is to be consistent so your customers recognize you every time. People buy from brands they trust. The best way to earn trust is consistency.
Of course not. Most companies tweak their brands over time to adjust to changing cultural and business landscapes. (Read more about brand iteration here.) Make careful choices now that you can commit to and test them over time. You have probably heard of re-branding, well you have to have a brand before you can re-brand it. 🙂
WordPress is an easy to use website platform that runs 1/3 of the world’s websites. There are many different themes and plugins to choose from depending on your style and what you want it to do. You are in complete control and I’ll show you how to use it and be confident in your business online presence.